TrueNorth gives you trustworthy market data and insights at a price you can afford.
There are two main ways to discover what people think, feel, and do. One is through probability surveys, which set the standard for accuracy and reliability. The second is through nonprobability surveys, which are much cheaper to field but often produce faulty findings. TrueNorth has developed a computer formula that fixes these errors, allowing us to merge results from nonprobability surveys into the results of a rigorously conducted AmeriSpeak® survey. The result is a much larger dataset that is both reliable and cost-effective to produce.
TrueNorth is powered by AmeriSpeak and backed by NORC, one of the most trusted brands in survey research.
Delivering objective, insightful data is in TrueNorth’s DNA. Though we’re relatively new, our history goes back to 1941, when NORC at the University of Chicago was founded as a pioneer in survey research. NORC honed and evolved its methods over thousands of studies, becoming a trusted research partner for governments, nonprofit, and select business clients around the world. In 2015, NORC founded AmeriSpeak, which uses a scientifically recruited panel of respondents that is representative of the US population. AmeriSpeak quickly became one of the most accurate, reliable panel solutions on the market. TrueNorth uses data from AmeriSpeak’s probability-based surveys to calibrate data from less reliable nonprobability surveys, giving your research the rigor of AmeriSpeak and the cost-effectiveness of nonprobability-based online surveys.
TrueNorth Gets Proven Results
Our clients have experienced the power of TrueNorth first-hand, getting better data and more trustworthy insights at a more affordable price.
The Expertise to Take Research Forward
With well over a century of combined experience in gathering and analyzing public opinion on a wide range of topics, TrueNorth’s leadership knows how to deliver for clients.